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Thesis in German

AUTHOR: Wagner, Alexander 
TITLE: Vermarktungsstrategien für Kulturveranstaltungen als Teilbereich des Event-Marketing, am Beispiel des Bachfestes 1999 in Leipzig. 
PUBL. DATA: Dipl.-arb., Hochschule für Technik, Wirtschaft und Kultur Leipzig. Leipzig, 1998. 58, ix, p.

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